The platform is configurable which allows for total flexibility in Incentive Design. This allows the ChipRewards Account Management team to work with you on building an Incentive Design that rewards on not only healthy behaviors, but engagement in any internal tools that you deem necessary. The team is heavily involved in the pre-deployment program design as well as the ongoing monitoring of engagement metrics. In particular, the behavioral scientists monitor engagement rates, as they relate to program configuration, communication structure and overall program goals. Ongoing consultative recommendations are provided in the areas of program offerings, incentive structure, communications and segmentation.