5 New Year’s Resolutions for Enterprises Shifting to Value-Based Care

Is your organization moving toward value-based care? Many are. And if yours isn’t, it probably should be.

A recent Humana report added to the snowballing amount of evidence proving the benefits of value-based care, both to patients and to the organizations providing their healthcare. Organizational healthcare costs are lowered, while individual health outcomes are improved.

So, if your organization isn’t currently shifting toward value-based care, it’s likely that you soon will be. And, with the advent of the New Year, now is a great time to consider how you can best accomplish the move toward value-based care by making and fulfilling the following five key resolutions.

1) Bookend a Personalized Front-End with a Configurable Back-End

The platform that you use must be user-friendly for both those who are serving (your team) and those who are being served (your members or employees). Accomplishing that goal requires two essential capabilities:

  1. A user interface that can be personalized to each user. Personalization helps to drive engagement. And communications that are personalized to be targeted and relevant to each individual member are far more likely to be successful.
  2. It’s just as important that the back-end of your platform — where all the behind-the-scenes work is done by your team — provides flexibility, configurability, and ease-of-use. A better back-end can help to both slash operational costs and boost member engagement.

2) Strengthen Your Analytics and Reporting

How is your program performing in all key areas? What can you do to boost performance? The analytics and reporting capabilities of your platform will provide you with those answers — or not.

Analytics can keep you up-to-date with how your program is working; no in-the-blind decision-making necessary. And the most advanced reporting capabilities can provide you with real-time insights that can be used to shape both long- and short-term strategies.

3) Broaden Your Access Points

How do you best engage with your members? The answer is quite simple: by meeting them where they are. That means that you need to have a broad range of flexibility in engaging with your members.

Too many platforms are stiflingly restrictive in the methodologies of access they enable — and that’s an excellent approach for assuring that engagement levels remain low.

4) Leverage the Power of Incentives

The goal of achieving improved health is all the incentive people need to engage in health-boosting activities, right? Wrong. It has been proven many times over that offering tangible incentives is more effective for boosting healthy behaviors.

But while incentivizing behavior works, the best results are obtained by tailoring the incentives you’re offering to the behavioral goals you’re seeking to achieve. Incentives must be designed to help members achieve their personal goals as well as your program goals.

And that means that you must be capable of offering a wide range of rewards and incentives.

5) Make it Easy for IT

The best platforms enable a high level of self-service that minimizes the reliance upon IT. But the need for help from the IT department cannot be eliminated. And when IT’s help is needed, the platform you’re using should make it easy for IT to help.

Unfortunately, many platforms make it nightmarishly difficult for IT to get involved. A mishmash of disparate tools, processes, and vendors can make IT staffers want to run and hide rather than pitch-in and help.

And that’s a very BAD thing.

Enabling vendor management through a single digital hub, particularly, can make life much easier for your IT people — and make your IT people much more cooperative.

How to Avoid New Year’s Resolution Failure

Most of us know through personal experience that there’s a problem with New Year’s resolutions: The resolve typically doesn’t last very long. In fact, if you were to learn that — statistically speaking — more than 90% of New Year’s resolutions fail, you likely wouldn’t be surprised.

Here’s another New Year’s resolution fact that probably won’t surprise you: The most common resolutions involve health-related issues. The top three New Year’s resolutions are:

  1. Losing weight
  2. Exercising more
  3. Quitting smoking

And yet, approximately 80% of those health-related resolutions fail before we’re even two months into the New Year!

Josh Smithey
josh.smithey@chiprewards.com

VP of Products and Sales Enablement - ChipRewards