Can You Offer Incentives for a COVID-19 Vaccine?

covid-19 vaccine

Can You Offer Incentives for a COVID-19 Vaccine?

Healthcare facilities across the country are now actively administering the COVID-19 vaccine to individuals through specific protocols of need. While this is great news, many health plans and employers are trying to decide what is the best way to encourage individuals to get vaccinated. Would introducing an incentive for COVID-19 vaccine help?

A recent survey showed nearly two-third responders said a reward would increase the likelihood they would get a COVID-19 vaccine (or get it sooner)(1). So how do you ensure your program will work? Follow these rewards best practices:

#1: Keep it simple

Everyone understands rewards. If they do something, they know they will get something. Whether you decide to offer claim-based incentive setup or upload-based self-attestation, the ChipRewards platform offers a variety of tools and rules that will help you quickly and efficiently set up your incentive program for the COVID-19 vaccine.

#2: Get the Proof

You can always use the ChipRewards rules engine to integrate claims for proof of an action including the COVID vaccine approved behavior codes. However, COVID vaccines may not always come in a claim. With the ChipRewards platform your members can upload proof through provider forms, vaccine cards, or other supporting documentation. These forms can then be reviewed, keyed, and provided back to your team in several different workflows. 

#3: Use the right reward

Money talks. Of the two top motivators, a monetary incentive (47%) far outweighs paid time off (19,5%)(2)

#4: Don’t break the bank

Make sure you don’t overspend. Research shows that one-third would get the vaccine for $100 or less. In fact, some of the health plans are considering offering $25 for each of the vaccine doses, or, if the vaccine requires only one dose – consolidate the incentive to a one time payout.

#5: Give them what they want

There are a ton of reward options, but research shows people prefer prepaid cards(3). Why? You can spend them almost anywhere and get whatever you want. 

Whether you decide to offer physical or electronic gift cards, ChipRewards offers a wide variety of rewards that can be customized and branded to fulfill your incentive needs. 

#6: Reward fast

It’s best to deliver the reward as close to the behavior as possible. Luckily, using the right healthcare engagement and incentive platform allows for virtual rewards that can be emailed and used almost instantly. 

ChipRewards specializes in building configurable and personalized solutions that target specific behaviors and focus on increased engagement and utilization. As a Healthcare Engagement Hub we pride ourselves in integrating your existing services and offerings under one umbrella which is powered by our powerful and configurable rules engine. 

To learn more or to get an assessment, contact our ChipRewards team today.

(1) The COVID-19 Vaccine Incentives Report, Blackhawk Network, January 2021
(2) The COVID-19 Vaccine Incentives Report, Blackhawk Network, January 2021
(3) The Incentives Study, Murphy Research, February 2019

Josh Smithey

VP of Products and Sales Enablement - ChipRewards