Understanding Social Determinants of Health & How to Integrate It Into Your Member Engagement Program

Understanding Social Determinants of Health & How to Integrate It Into Your Member Engagement Program

As a healthcare provider, you obviously care about the well-being of your members. So do we. That’s why we make it easy for you to address social determinants of health (SDOH) in your member engagement programs.

Keep reading to find out what social determinants of health are, how they affect your members, and how you can incorporate our SDOH-based rewards into your member engagement program. Do all of this and more with the use of our integrated software platform and mobile app.

Understand Social Determinants of Health

The Centers for Disease Control and Prevention (CDC) defines social determinants of health (SDOH) as “conditions in the places where people live, learn, work, and play that affect a wide range of health and quality-of-life risks and outcomes.

While this may seem pretty straightforward, the “place” that the CDC refers to can be just about anything. (More on that in a bit.) These social and economic opportunities create wide health disparities and inequities. For example, someone in a rural area with no access to nearby grocery stores or transportation to get there will have less access to healthy, nutritious foods. This can create serious health problems, like heart disease, obesity, and diabetes. 

There has been a recent movement to take action and improve these social determinants of health and help individuals improve their health and reduce health inequities. We are happy to join this effort by using our member engagement program and platform features to further help promote well-being for all members. 

How to Incorporate Social Determinants of Health 

There are five key areas—or determinants—that reflect the overarching social determinants of health, as we’ll discuss below. 

We use programs and incentives to help improve our members’ circumstances and allow them to get a step ahead. We outline a few of our rewards below and how they can help battle health inequity for our members.

Economic Stability

Factors like employment, food insecurity, housing insecurity, and poverty all have a huge impact on the health of those negatively affected. This means that programs and policies that help relieve the burden of these costly necessities (like nutrition and housing) can help improve the health and well-being of those individuals. 

Sam’s Club Membership—Pregnant members without disposable income may be eligible for a prepaid wholesale membership to help with groceries and household items. 

Uber/Lyft Gift Cards—Members without access to reliable transportation may be eligible for Lyft or Uber gift cards to help them access grocery stores and other community locations. 


People who achieve a higher level of education are much more likely to live healthier and happier lives. With that in mind, it’s necessary to provide additional support for children and adults as they pursue higher education to support themselves later in life.

Our member engagement program offers countless rewards and incentives for those pursuing education.

School Supply Assistance—By providing $50 annually toward school supplies, parents receive help getting their children the tools they need to learn. 

Chrome Books—This Chromebook benefit helps remove barriers for members interested in continuing education with our laptop program.

College Support Fund—With a College Scholarship Bundle, members age 18 and up entering college can receive textbooks, application fees, and school supplies assistance. 

Reading Gift Cards—Students aged 4-12 can receive a $25 gift card to encourage reading and focus on boosting learning.

Social and Community Context

The third social determinant of health that we focus on focuses on civic participation, social cohesion, and discrimination. Interactions and relationships with those around us also have an impact on our health and well-being. 

That’s why we’ve implemented some rewards and incentives that can help reduce these negative effects by promoting positive relationships. 

Comfort Item—Children entering foster care face serious trauma, regardless of age. By providing these members with a comfort item, you can promote a sense of calmness and stability.

Assistive Devices—Members can receive up to $50 in assistive devices each year, promoting inclusivity with their community.

Health and Health Care

It goes without saying that access to health items and healthcare services is an essential part of staying healthy. We try our best to go above and beyond to provide our members with everything they need to live their best life. 

Hypoallergenic Bedding—Members who qualify will receive $100 to purchase allergy relief bedding or air filters. 

Personal Exercise Kit—Improve strength, mobility, and overall health with a physical activity kit (including towels, exercise bands, weights, water bottles, and more.)

Neighborhood and Built Environment

Neighborhoods have a tremendous impact on someone’s health, and there are many health risks associated with unsafe neighborhoods and communities. 

HEPA Air Purifier—With this reward, eligible members receive a tabletop HEPA air purifier at no cost.

Fruits and Vegetables Box—Members with no nearby grocery stores can enroll in a fresh fruit and vegetable program and receive free produce. 

What Now?

At ChipRewards, we use our incentives and member engagement program to address these areas and improve health for all members, regardless of where they are in life (both figuratively and geographically.)

If your organization is ready to start addressing these issues with us, request a free assessment today!

Josh Smithey

VP of Products and Sales Enablement - ChipRewards