The age of digital communication is here, especially when it comes to engaging users. With so many messages circulating on digital platforms and in workplace communication channels, building the right digital communication plan to reach members is essential to engage them where they are for valuable connection and retention. This connection includes growing relationships through strategic, activity-based, and scheduled-based messaging on various platforms—websites, apps, email, text, and more. By using digital communication strategy that targets specific behaviors, timelines, milestones, or incentives, health plans and employers are better equipped to engage individuals in important health and wellness initiatives. The process can
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