ChipRewards Engine

Electronically Captures Individual Activities & Behaviors

The ChipRewards platform is built on a highly configurable rules-based processing engine that electronically captures individual activities and behaviors from multiple sources, processes these against business rules, and then manages and delivers appropriate responses. The system offers unique capabilities for dynamically driving content based upon a combination of member attributes and activities. Business rules are configured to drive the content based upon these characteristics of the member so that the right member is presented with the right opportunities to achieve the desired outcome for the population as a whole. This content is delivered by the platform based on proven behavioral science methodologies, in order to increase the probability that the desired behaviors will occur.