Behavior Change


CR uses a behavioral science approach to design, develop and deploy strategies that guide individuals through the process of engagement and behavior change. For any given target behavior, there are a series “pre-cursor” behaviors that can either guide an individual towards or away from the target behavior. The use of guide strategies help move an individual towards the target behavior and increase the probability that the target behavior occurs.

Platform Overview

Icario Expands Consumer Engagement and Health Action Platform

with Acquisition of ChipRewards

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