Through its highly configurable rules, the platform systematically improves outcomes for a population of members, using customized (per individual) care plans with targeted measures (promotions) and follow-up notifications to push desired behaviors. The patient centered program engages and encourages members to better manage their health, provide education, close gaps in care, promote healthier lifestyles and motivate / incentivize them to make healthy choices. The ChipRewards platform, with its robust rules engine, will monitor behaviors by determining what has been done and what hasn’t been done in the care plan and help members stay on track by providing the appropriate promotion at the appropriate time. This increased engagement results in closed gaps in care, improved quality measures while maintaining the overriding purposes of reducing healthcare costs and improving patient outcomes and experiences.